Analysis of the production and sales of China's air-conditioning industry in 2019 and predictions for 2020: How is the production and sales of air-conditioning under the fierce price war?

Release date:2020-02-24

  In 2019, the growth rate of the global economy and trade slowed down significantly. As the world's second largest economy, China's GDP growth rate has increased by the combined effect of internal and external factors such as the intensified trade conflict with the United States and the continued fermentation of domestic structural conflicts The gross domestic product (GDP) increased by 6.1% year-on-year. The implementation of a series of "six stability" policies in the country and the ever-expanding reform and opening-up measures have hedged the impact of adverse factors from various parties to a certain extent, driving the per capita GDP to increase to more than US $ 10,000. The fundamental role of economic growth has been further consolidated.

  Judging from the overall situation of the home appliance industry: China's home appliance industry in 2019 is in such a big environment of coexistence of pain and hope. Problems such as rising leverage in the residential sector, pressure on rising food prices, continued decline in the marriage rate and birth rate, and difficulties in financing private and small and medium-sized enterprises have hindered the further expansion of the household appliance market. According to data from the National Household Appliance Industry Information Center, the domestic appliance retail sales in the domestic market in 2019 were 803.2 billion yuan, a year-on-year growth rate of -2.2%. 821.1 billion yuan).

  However, for the air-conditioning industry, it is undeniable that the air-conditioning market in 2019 is a rare and turbulent year that has been rare in recent years. The industry's rare price war suddenly rampant, causing a huge impact and impact on the industry. Therefore, many people think that the biggest attraction in 2019 is whoever wins the price war. In fact, it is not true. In fact, it is the innovation of the model that has a huge impact on the future trend of the industry. After all, the innovation of the model will affect the change of the industrial pattern. The price war is only a short-term market behavior. Under the situation of fierce price war, how about the production and sales of air conditioners in China?

  According to data from the National Bureau of Statistics, the total output of air conditioners in China was 218.6662 million units in 2019, an increase of 6.74% compared with 2018. According to the prediction of China Business Research Institute, the total output of air conditioners in China will reach 235.9939 million units in 2020.

  Data source: National Bureau of Statistics, China Business Research Institute

  From the perspective of sales: from 2016 to the present, China's air-conditioning sales have maintained a continuous upward trend. In 2019, the total domestic air-conditioning sales were 213.655 million units, an increase of 6.07% compared with 2018's 20142.5 million units. It will reach 24.157 million units.

Data source: National Bureau of Statistics, China Business Research Institute